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What?
The Visiting Professors Program gives higher education teachers in marketing, communications and creative courses the opportunity to undertake a refresher internship of 14 days with an advertising agency, in collaboration with ACC, the Association of Communications Companies.
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For whom?
The Visiting Professors Program is available to full-time higher education teachers (in marketing, communications and creative courses). Guest speakers and guest teachers will not be considered.
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Why?
Because this approach enables teachers to experience how an advertising agency operates in the world of today, which will help them to prepare their students in a more realistic way.
Because it will help advertising education and advertising agencies to grow closer to one another. Furthermore, because advertising people enjoy having an outsider as a colleague to provide them with fresh new ideas. -
How?
Every teacher who enters the internship program will have a high profile personal mentor assigned to him: CEO, Managing Director, Strategic Director, Creative Director, etc.
The teacher will be closely involved in briefings, reviews and the execution of new or running projects. Every week there will be a time to evaluate the experience and give feedback. -
Contact
Twiggy Caels
T: +32 2 421 22 98
E: twiggy.caels@accbelgium.be
and I want to do an internship at a prominent advertising agency.
Advertising is a weird beast. It’s an industry that evolves constantly. You can never be sure if what you’re telling today will still be true tomorrow. That’s why we challenge you to take a 14-day internship as an Account Director, Strategist or Creative Director.
After that, you will be better able to prepare your students to become the new ‘mad men and women’ of the 21st century.
Let’s do it !
and I want to propose an internship at an advertising agency for my teacher.
You may want to take an internship at an advertising agency but your teachers and tutors can do that too. That will update their knowledge of what’s going on in the industry.
Send one of your teachers on an internship - choose, justify and recommend him or her as a candidate. We will immerse your teacher for 14 days in a prominent advertising agency and return him or her completely refreshed
Let’s hit it !