Reputation is a complex and sophisticated co-construction. It is partially built on what you express and communicate, on how you behave but also on what a public audience understands and feels based on their own experience and emotional insights from other members of their community. Together, they contribute to building what we call reputation.
Reputation encompasses a variety of insights. Multiple stakeholders contribute to it and social networks have become places where it all happens. Reputation is a social construction by nature. It is a kind of puzzle where pieces of input are brought and shared by individuals: opinions, assumptions, emotions, reactions, information in order to come up with a consistent image at the end of the process.
We are cordially inviting you to consider the ReputationTime conference that will take place for the first time in Brussels on Friday, January 27th 2017 for which ACC is an official partner.
Created for the first time in 2013 in Paris, this conference is the European event of reference about the latest challenges facing reputation management in the digital age. With an audience of some 300 people –communications and marketing professionals, journalists and influencers –it is an opportunity for world class speakers to share their views on the strategic importance of reputation for their businesses in a series 20 minute addresses. A unique moment to better understand the social media era through the prism of connected crowds’ behaviors.