Remuneration Guide

Remuneration Guide

A fair and motivating agreement on how to remunerate the services of an agency is indispensable for a constructive long term advertiser-agency relationship. It is important to discuss all aspects of remuneration upfront and evaluate them regularly. In order to help agencies and advertisers in answering the right questions and evaluating the pros and cons of all remuneration systems, UBA and acc have developed a practical Remuneration Guide.