MasterClass Copywriting

MasterClass Copywriting

Finding good copywriters (NL/FR) has always been an issue for agencies. That's why the ACC launched a campaign to scout and recruit copywriters talent: 40 candidate copywriters from the 478 candidates that volunteered, attended a two day MasterClass Copywriting in September, given by the most famous Belgian creatives. The ultimate goal being to win a carreer as a copywriter in an agency; four of them have been hired in the meanwhile, many more will follow.

Watch the mood film featuring all CopyMasters: www.youtube.com

Discover some results of the copy-test: “write a more convincing copy to quit smoking on the cigarette packs”: