Client Briefing Templates

Client Briefing Templates

The success of a campaign depends on the quality of the briefing; it is often said that "Garbage in is garbage out". But a good briefing is more than a well written briefing document; it is a way of working between an advertising and an agency. Together with the UBA, acc developed a Client Brief Guide, that illustrates the building blocks of a good client/agency relationship; and Client Brief Documents, that highlights the key questions the client should answer before briefing an agency. The CLient Brief documents are available for Integrated Communication, Events and Content Programs. For each of these disciplines, UBA and acc organize annual interactive Client Brief Master Classes, in order to train clients and account/project managers in becoming better partners and writing better briefs.

For the agenda of the Master Classes; please check our CALENDAR: http://www.accbelgium.be/calendar

 

  • UBA-ACC - Content Client Briefing - UK

  • UBA-ACC - Content Client Briefing - NL

  • UBA-ACC - Content Client Briefing - FR

  • UBA-ACC - Event Client Briefing - NL

  • UBA-ACC - Event Client Briefing - FR

  • The Client Brief Guide - Integrated Communication - NL

  • The Client Brief Guide - Integrated Communication - FR

  • The Client Brief Form - Integrated Communication - NL

  • The Client Brief Form - Integrated Communication - FR