Client Briefing Templates

Client Briefing Templates

The success of a campaign depends on the quality of the briefing; it is often said that "Garbage in is garbage out". But a good briefing is more than a well written briefing document; it is a way of working between an advertising and an agency. Together with the UBA, the ACC developed a Client Brief Guide, that illustrates the building blocks of a good client/agency relationship; a Client Brief Document, that highlights the key questions the advertiser should answer before briefing an agency and an interactive Client Brief Master Class, that is organised twice a year in order to train product and account managers in becoming better partners and writing better briefs.

For the Word versions, please contact stephanie.vazquez@accbelgium.be

  • UBA/ACC Masterclass Client Brief Content marketing: 23/11/17 - subcribe here

  • UBA/ACC Masterclass Client Brief Integrated Communication: 30/11/17 - subscrire here

  • UBA/ACC Masterclass Client Brief Event Marketing: 22/02/18 - subscrire here

  • UBA-ACC - Content Client Briefing - UK

  • UBA-ACC - Content Client Briefing - NL

  • UBA-ACC - Content Client Briefing - FR

  • UBA-ACC - Event Client Briefing - NL

  • UBA-ACC - Event Client Briefing - FR

  • The Client Brief Guide - Integrated Communication - NL

  • The Client Brief Guide - Integrated Communication - FR

  • The Client Brief Form - Integrated Communication - NL

  • The Client Brief Form - Integrated Communication - FR