Best of Activation Awards (BOA's)
The Best of Activation Awards are an initiative of the acc Expert Center Brand Activation: they celebrate the best Belgian Activation cases in several categories and judged by a very broad jury of advertisers, creative directors and press people. The BOA's are organized conform the guidelines of the European Integrated Marketing Communication Awards, and the best Belgian campaigns can also apply for the prestigious IMC Awards.
Discover more about (past editions of) the BOA’s: http://bestofactivation.be/en/intro
Discover the pictures: http://www.accbelgium.be/the-brainery/event/boa/in-pictures