acc Agency Survey 2018 with Ipsos

acc Agency Survey 2018 with Ipsos

After the 1st successful edition of our acc Agency Survey with Ipsos in 2015, we organized a 2nd edition in 2018.

What is the acc Agency Survey:

  • A survey among clients on the overall perception of the Belgian communication market; their awareness and their image of the agencies; their needs and expectations in terms of (new) disciplines, know how, skills, integrated versus specialised services. With special focus on how new technologies and innovations might impact requirements for and relationships with current agencies.
  • An internal survey among employees of the participating agencies, in order to compare internal and external perceptions and to provide insights for agency leaders on their vision, performance and management style.

Agencies could subscribe for the Full Package, which includes 3 face to face and 10 mobile interviews with their clients, online interviews with their employees, a full sector report based on +100 interviews with clients, a plenary presentation and a tailor-made report for their agency with a live presentation at their agency (approximate cost: between 7K and 8K).

We offered Light Packages for smaller agencies in order to make the Survey even more representative: the Awareness Pack (750€) and the Employee Satisfaction Pack (1.250€). Details and conditions in the link underneath.

The fieldwork started in Q1 2018, results will be presented to the participating agencies and to UBA in Q3 2018.
Please use the following link to subscribe for the survey: Click here. Signing in is possible till 30th November 2017.

For more information contact: johan.vandepoel@accbelgium.be

Harry Demey, CEO LDV United:

“De Agency Survey geeft een perfect beeld weer van ons extern imago, maar belangrijker voor ons is het interne luik.  We kunnen dan perfect lezen waar onze opportuniteiten en werkpunten liggen.  De IPSOS-studie is onze interne en externe vinger aan de pols.”

Stéphane Buisseret, CEO AIR:


 “J’ai appris qu’il fallait trois fois du courage pour l’Agency Survey : une première fois quand on le lit, puis quand on le partage avec son management et enfin quand on attend le suivant!”