Speaker: Davy Caluwaerts/Zenith
Welcome to our Young Account Bar: "Media agency, my precious" by Davy Caluwaerts (Zenith).
A media agency is like Brussels sprouts. You hesitate to dive in as you’ve heard these stories. And there’s the funny smell. But when you do, you always want more. They match many plates, and they’re good for you as well. Only when creative and media agencies work well together, magic happens. Davy will share his experience as a media planner in a creative agency and a media agency. He will not tell you about the nuts and bolts of media planning, but he will give you some tips and tricks on how to unlock the full potential of a collaboration with a media agency.
During this session, you’ll learn more about the following topics:
- you’ll look at some award winning work to discover what a media agency can bring to the table
- how and when to integrate the media agency in the creative process
- 10 tips to become media smart.
Who is Davy Caluwaerts?
Davy Caluwaerts is Managing Director of media agency, Zenith, part of Publicis One Belgium. Davy started off at DuvalGuillaume Brussels in media. After 7 years, he moved to the dark side, a media agency. And he hasn’t regretted it for a single day. He has worked for many clients and categories, and he’s most proud of a campaign called ‘Leon’ for VLAM Melk. A couple of AMMA’s, BOA’s, Cannes Lions, Mixx Awards, Creative Belgium awards, and an EFFIE later, he’s running a media agency seeking creative collaboration to complement smart mediaplanning. Davy has seated in the Creative Belgium jury, Cannes Lions jury, AMMA jury, EFFIE jury, Dubai Lynx jury and recently the Merit Awards jury. So quite bitten by advertising and good ideas, one can say.
Join us for this exciting session.