Speaker: Francis Lippens
Even though there is no real answer to this question, Francis will explain how certain little tricks helped him over the years sell creative stuff to IKEA, bol.com, Renault, BASE, Durex and many more. He will tell the story behind successful campaigns and will give you an insight in the true role of the account.
During this session, you'll learn more about the following topics:
- How can an account make a difference in the creative process?
- Get creatives to listen and respect you.
- Get clients excited about a creative idea and listen to what you have to say.
- Resulting in: selling creative campaigns and winning awards.
WHO IS FRANCIS LIPPENS?
Francis Lippens is currently business director at DDB where he had a hand in some of the most successful campaigns of the last few years. He previously worked as an account executive, manager and director at McCann, LG&Famous and Publicis and worked on a very broad client portfolio, from Microsoft and Chaudfontaine, to IKEA and Vedior. He still remembers his very first award as it was yesterday and still sees every briefing as an opportunity to sell creative stuff.