Speaker: Kristof Janssens
Not so long ago brands were created and nurtured in advertising space, a place we all knew by heart.
Today the game has radically changed. There are no rules, few simple cases and everybody is desperately trying to figure out solid new brand frameworks. Kristof will give you his views on how a 21st century brand is built and how you as an account can play a crucial role in this process.
who is Kristof Janssens?