Speaker: Stéphane Buisseret & Alex Thoré
A good brief is key for the success of a campaign and clients and agencies need to be on the same page from the start. This is why Custo, the ACC Expert Center Content Marketing, has developed a custom made Briefing Template and Masterclass for Content Marketing. The MasterClass will highlight the key questions a client should answer before briefing the agency and you will be guided through the briefing process every step of the way.
All information on this masterclass can be found here.