Mining Data for Insight by Merry Baskin & Pete Canning


Powerful strategies are often built on insights drawn directly out of data. This workshop by Merry Baskin (“The Creative Brief”, “Strategic Thinking”) is designed to give a fast and furious dive into using data to isolate actionable insight, mixing theory and practice. It will give confidence to seek out data and use it to build effective strategies and proposals.

You will get the chance to work with different types of data and use them intelligently to create actionable in sights for your brands. Some of the topics are:

·       How to spot an insight
·       How to work through data quickly and effectively
·       How to avoid misinterpreting data
·       How to use segmentation
·       How to understand statistical significance

The workshop is aimed at planners, accounts and brand managers of any kind of agency or brand (no math background is required). It will take place on Wednesday September 20th, from 9.30AM until 12.30PM, at the ACC Offices.

Trainer Bio

Merry Baskin of Baskin Shark is a highly experienced account planner who has worked before for top agencies like JWT UK & Chiat/Day USA. She is also one of the leading professionals behind the renaissance and expansion of the UK APG and, as a skilled teacher and expert practitioner, she runs training courses for the American Association of Advertising Agencies.

Pete Canning is a 15 year veteran of the market research industry – 10 of those focusing on brand and advertising research.
Currently Quantitative Research Director at The Nursery Research and Planning, SoHo, London.
The Nursery’s mission: research to help brands grow.
Pete’s clients include: Subway, Travelodge, Yorkshire Tea, VisitBritain, LEGOLAND, The NHS and Macmillan Cancer Support


ACC Hosted

  • Open to all
    • Junior
    • Senior
    • Account & Project mgt skills
    • Management skills
    • Strategic skills
  • ACC Belgium rue Saint-Hubert 17 Sint-Huibrechtsstraat 1150 Brussels
  • 20.09.2017
  • 12:30 - 16:00
  • Members
    295 € + VAT
    395 € + VAT

Cancellation Policy: Merry Baskin

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