(Sold out) Media Basics for Account Mgrs: “Know your classics”

Summary

Wout Dockx

Speaker: Wout Dockx

This half-day workshop is the ideal way for (junior) account managers to get up-to-speed on the "classic" media (radio, TV, outdoor, print and cinema). The objective is to feel comfortable when judging a media plan, and when discussing it with clients and media agencies.

The workshop consists of 2 main themes:

REACH

  • What have classic media to offer?
  • How do they perform in terms of reach?
  • What is the cost of an average campaing ?

FREQUENCY

  • A deeper dive in classic media metrics (OTS, GRP, Effective frequency...). What do they represent and how to use them?

 

A light lunch is included.

 

Bio: Wout Dockx (Consultant, Mediaman)

Wout has worked for more than 25 years in the media agency business (OMD, IPGMediabrands) and is now consultant in media. He is actually the president of CommPass (Empowering Media People) and has always been active in CIM (Centre of Information in Media).

Subscribe to waiting list

ACC Hosted

  • Open to all
    • Junior
    • Account & Project mgt skills
  • acc rue Saint-Hubert 17 Sint-Huibrechtsstraat 1150 Brussels
  • Members
    85 € + VAT
    Non-members
    150 € + VAT

Cancellation Policy: Media Basics for Account Managers

Comments and rating