Speaker: Wout Dockx
This half-day workshop is the ideal way for (junior) account managers to get up-to-speed on the "classic" media (radio, TV, outdoor, print and cinema). The objective is to feel comfortable when judging a media plan, and when discussing it with clients and media agencies.
The workshop consists of 2 main themes:
- What have classic media to offer?
- How do they perform in terms of reach?
- What is the cost of an average campaing ?
- A deeper dive in classic media metrics (OTS, GRP, Effective frequency...). What do they represent and how to use them?
A light lunch is included.
Bio: Wout Dockx (Consultant, Mediaman)
Wout has worked for more than 25 years in the media agency business (OMD, IPGMediabrands) and is now consultant in media. He is actually the president of CommPass (Empowering Media People) and has always been active in CIM (Centre of Information in Media).
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