Speaker: Wout Dockx
ACC organises a half-day workshop for (junior) account managers to get up-to-speed on the 'classic' media (radio, TV, outdoor, print and cinema). The objective is to feel comfortable when judging a media plan, and when discussing it with clients and media agencies.
What will you learn?
The workshop consists of two main themes:
- What do classic media have to offer?
- How do they perform in terms of reach?
- What is the cost of an average campaign?
- A deeper dive in classic media metrics (OTS, GRP, Effective frequency...). What do they represent and how are they used?
Who is Wout Dockx?
He has worked for more than 25 years in the media agency business (OMD, IPGMediabrands) and is now consultant in media. He is actually the president of CommPass (Empowering Media People) and has always been active in the CIM (Centre of Information in Media).