Content Marketing and the Financial Sector

Summary

Speaker: Fraser Allen, Lieve Demol, Tatjana Raman, Jo De Jonckheere, Celine De Coster, Philippe Etienne & Chris Van Gils

CUSTO AND BPOST HAVE THE PLEASURE TO INVITE YOU TO
OUR SECOND FREE MARKETING SEMINAR

Most financial institutions have a long tradition of utilizing content marketing tools (customer magazines, blogs, newsletters, etc.). But are these tools also effective? What experience do other financial institutions have with content marketing? And what are the trends and predictions for content in marketing?

Find out answers to these questions and more from the experts at our second seminar on Content Marketing and the Financial Sector, organized by CUSTO (the Belgian association of content marketing agencies) and bpost.

PROGRAM

13:45

Olivier Sepulchre, Sales Director, bpost
Pieter Vereertbrugghen, President CUSTO
Welcome

14:00

Fraser Allen, CEO, White Light Media (UK, Schotland) The humans trapped In the machine: bringing personality to financial services

14:40

Lieve Demol, Commercial Director, Hello bank Millennials, are they interested in a bank’s content?

15:00

Tatjana Raman, Media Expert, Welcome Media Successful content marketing strategies with custom magazines

BREAK
15:50

Jo De Jonckheere, Adivseur Merk en Media, KBC
Celine De Coster, Editorial Project Manager, Bold & Pepper
Brand loyalty with a lifestyle magazine

16:10

Philippe Etienne, VP, Co-Head of Client Comm, Deutsche Bank Bringing financial content to the next level

16:30

Chris Van Gils, Director Content Marketing, Content Moon Highlights from Cleveland Content Marketing World 2017

NETWORKING

ACC Hosted

  • Open to all
    • Junior
    • Senior
    • Account & Project mgt skills
    • Creative skills
    • Financial skills
    • Management skills
    • Personal skills
    • Strategic skills
    • Technology skills
  • Auditorium BPOST Centre Monnaie 1000 Brussels
  • 21.11.2017
  • 13:45

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