Senior Strategic Planner

Senior Strategic Planner
Brussels

Description: 

Overview

We are currently looking for a motivated Senior Strategic Planner, based in our HQ in Brussels.

Major Task Headings

- Responsible for providing inspiration from grounded consumer insight that will give way to ideas that accelerate brand success across a variety of clients

- Acting as key brand consultant to clients ito classical brand architecture & brand positioning work as well as developing overarching communication plans; best practice ito ATL, Digital and Social communication development and implementation – including driving appropriate measurement/ensuring effectiveness of work

Responsibilities

- Define and understand the core target audience, ito demographics, psychographics, behaviour and attitudinal mindsets across ATL, Digital and Social channels

- Develop and apply insight to shape brand development and product platform ideation

- Construct brand idea, architecture, positioning and value propositions

- Provide clear, compelling creative direction through succinct creative brief writing, including developing messaging hierarchy

- Stay current and connected to popular culture in order to identify and predict relevant trends

- Be able to lead cross discipline teams within Ogilvy, i.e. Creative, PR, Digital, Media, Retail to develop excellent integrated brand activity that drives brand growth for our Clients

- Manage and develop Midweight and Junior Strategists, including performance tracking and building of individual development plans

Requirements: 

Education & Experience

- Degree in Marketing is preferable

- 6-8 years+ experience as Agency and/or FMCG Consumer Planner, including team management experience

- Extensive knowledge of communications planning, brand growth strategies, consumer insight development

Successful applicants will:

- French or Dutch speaking with excellent speaking and written level of English

- Be Research savvy

- understand how to apply qualitative and quantitative learning

- Be cultural voyeurs

- know how to tap into pop culture, scope relevant trends

- Possess strong critical thinking skills

- analytical, creative and lateral

- Be curious and questioning of consumer behaviour

- Can tell and sell a story with strong presentation and writing skills

- Be digitally savvy and up to date with social media developments

- Be comfortable working independently as well as collaboratively as part of a team

- Be available for frequent domestic travel to Clients

– as needed

Offer

- Fulltime job within a growing and trendsetting advertising agency in Brussels (just opposite of Brussels Central).

- Attractive salary with extra legal benefits.

- Continuous education and thorough training.

- International environment

- Excellent work atmosphere

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