Become a member

Introduction: 

Benefits, conditions and fees of becoming a member.

Become a member

Why

The Association of Communication Companies has the ambition to highlight the added value of the communication agencies, so that you can grow your business in full respect of your competitors, colleagues, clients and customers. We offer a platform for agencies of all disciplines to share experiences and best practices and we stimulate our members to collaborate within our Expert Centers in order to upgrade, promote and defend the profession of marketing communication towards your (future) employees, advertisers, authorities and press & public. Being a member of acc is a professional recognition for a communication company in Belgium. The acc membership fee also covers the RvR/JEP membership fee.

How

A communication company who wants to become member of acc has to forward a request to :
Twiggy Caels
acc - Association of Communication Companies
Sint-Huibrechtsstraat 17 Rue Saint-Hubert, 1150 Brussels
Mail : twiggy.caels@accbelgium.be
Telephone : +32 2 761 19 99

The Ethical Committee will then examine your candidature and decide if you can comply with the demand or not.

I. Accession procedure new members

Application for membership is open to marketing communication agencies of all communication disciplines.

   1. Applicants need to submit the following documents:

  • A signed copy of the acc charter: rights & duties of acc members.
  • A signed copy of the Income Declaration sheet and/or last year’s balance sheet
  • A CV of the ceo including two references of clients, suppliers or ceo’s of other agencies

   2.  acc will do a "peer check":

New members will be presented by mail to the ceo’s of the peer agencies within the discipline the candidate fits most. If there are no objections, the candidacy will be accepted. If there are certain issues, these will be presented to the Ethical Committee (by mail or in a meeting) that will decide majority against minority (of the members present in case of a meeting).

   3. New members present themselves at the next General Assembly:

New members will be invited to present themselves briefly to all active acc members during the bi-annual get together. This is not an obligation, but acc will insist on presence at this session or the General Assembly for new members.

II. Supplementary Conditions for new CUSTO members

In order to call oneself a Content Marketing agency; carry the mabel of content-expertise and become an active member of the Expert Center Content Marketing aka CUSTO, the candidate agency:

  • Should be a standalone entity (not a sales house or a printing company)
  • Should derive the largest part of its income from content
  • Should handle creation & execution of content strategies
  • Should have multi channel expertise
  • Should have minimum three clients
  • Should either exist 3 years or be lead by a manager with +5 years expertise

III. Measures for disloyal members

The Ethical Committee has created an anonymous ‘RED LINE’ for agency people, suppliers or even advertisers on which they can post complaints, issues or irregularities concerning any acc member. Potential issues will be handled by the Ethical Committee in a constructive spirit (i.e.: concerned agencies will be asked to correct their behaviour).

IV. Miscellaneous

Active members Expert Centers:

Everybody can apply for an active role in all Expert Centers; the Presidents of the EC’s decide on the composition of their teams and therefore on the acceptance of new active members.

New members within media sales houses:

The Ethical Committee allows agencies that are owned by media sales houses or editors to become acc member as long as they have separate P&L’s and dedicated management teams.

Membership contribution fee

Members pay a membership contribution linked to their size, defined by their Fee income*.
See grid for more details.

acc categories 2018

       EXCL VAT

        INCL VAT 21%

Group 1: Fee income + 30 000.000 €

14.750 €

17.847,5 €

Group 2: Fee income 20 000.000 € > 30 000.000 €

13.500 €

16.335 €

Group 3: Fee income 15 000.000 € > 20 000.000 €

10.750 €

13.007,5 €

Group 4: Fee income 10 000.000 € > 15 000.000 €

9.500 €

11.495 €

Group 5: Fee income 5 000.000 € > 10 000.000 €

7.500 €

9.075 €

Group 6: Fee income 2 000.000 € > 5 000.000 €

5.500 €

6.655 €

Group 7: Fee income 1 500.000 € > 2 000.000 €

4.250 €

5.142,5 €

Group 8: Fee income 1 000.000 € > 1 500.000 €

2.750 €

3.327,5 €

Group 9: Fee income 500.000 € > 1 000 000 €

1.500 €

1.815 €

Group 10: Fee income > 500.000 €

1.250 €

1.512,5 €

Young agencies (less than 2 years)

1000 €

1.210 €

Young agencies (less than 2 years) can join for a trial membership of  1000 €.

* Definition Fee Income:

FR: Le montant Fee Income équivaut à la différence entre les montants facturés aux donneurs d’ordre
et  les montants payés aux fournisseurs de production et média (TVA exclue). Ou encore:
le total de la classe 70 moins le total de la classe 60 du plan comptable de la comptabilité,
et donc PAS la classe 61
 
NL: Het Fee Income-bedrag is het verschil tussen aan opdrachtgevers gefactureerde bedragen en
aan productie- en media-leveranciers betaalde bedragen (exclusief BTW). Of nog:het totaal 
van klasse 70 minus het totaal van klasse 60 van het rekeningstelsel van de boekhouding,
NIET klasse 61 dus