In this Expert Center, we focus on initiatives and techniques that stimulate innovation and further professionalisation of Brand Activation & Field Marketing. We believe that this goes far beyond the old school definition of POS promotions and embrace every form of consumer activation, be it a purchase, a prescription, a subscription, an enquiry, a recommendation, ... In this regard, Brand Activation is no longer the exclusivity of Brand Activation Agencies; all parties concerned with getting people in the target group to respond are involved in Brand Activation.
Members of the Expert Center Brand Activation
- Daniel Schots (BBDO) = President
- Benoit Desadeleer (Actstar)
- Dries Heymans (The Oval Office)
- Julien Thonet (Havas Woldwide)
- Pierre Lepeer (Lielens)
- Yves Van Lent (Spicymotion)