Purpose & Mission

Introduction: 

 

OUR PURPOSE IS TO UNITE AND EMPOWER ALL COMMUNICATION AGENCIES IN THEIR INDIVIDUAL INTERESTS AND THEIR COLLECTIVE AMBITIONS

 

 

MISSION STATEMENT

Our mission is to upgrade, promote and defend the added value of our members towards (future) employees, clients, authorities, press & public

To upgrade the added value

As co-founder of the Conseil de la Publicité/Raad voor de Reclame, the JEP (jury for ethical advertising practices) and as co-organiser of the EFFIE Awards, acc is an active partner in the 'tripartite' advertisers-agencies-media. That makes acc the privileged partner to represent the communication agencies towards clients and media organizations. The acc is aware of her responsibilities. That's why ethics is one of her main concerns. acc members act in a responsible, professional and constructive way. They not only commit themselves to respect the ethical charter of the acc and other codes of self-discipline, but also the prevailing standards and values of our society

To promote the added value

With dossiers, projects and studies, the acc plays a pro-active role for better practices in the communication profession. Different contract models, charters for competitions, remuneration, surveys about salaries, hourly rates, evolution of costs of advertising are some examples of acc initiatives. Education of young people who want to start in the communication business is also one of acc's priorities.

To defend the added value

Legislation on commercial communication is becoming more and more severe: advertising for tobacco is forbidden, advertising for alcohol, cars, health products, etc. is restricted, advertising towards children is under discussion, guidelines are issued for influencers.... In this context, acc defends the point of views and the interests of the communication sector towards the government, the press and the consumer organizations.

dowload the acc Credentials 2018