The Brainery

The ACC platform for courses, trainings & events


How to get the most out of The Brainery? Click here.

Advanced Marketing NL - BAM

PREVIOUS
Dit programma scherpt uw kennis en marketing ’visie’ aan om professioneel te evolueren.
Hands-on kennis en het management-aspect van het marketingvak worden centraal gesteld.

ACC Endorsed

  • Open to all
    • Senior
    • Account & Project mgt skills
  • 22.03.2018 / 18:00

APG’s Holding your own with Senior Clients

4

PREVIOUS
For senior strategists, we are proud to showcase a very popular APG seminar from the UK in Brussels.

ACC Hosted

  • Members only
    • Senior
    • Strategic skills
  • 21.03.2017 / All day

BAM Congress

PREVIOUS
Join 1250 marketers, communication and sales professionals at the Marketing Congress 2017, the two-day conference to get fuelled with marketing inspiration for the year to come.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Account & Project mgt skills
    • Technology skills
  • 07.12.2017 / All day

BEAWORLD Festival 2017

PREVIOUS
Join Bea World, the International Festival of Events and Live Communication.

  • Open to all
    • Junior
    • Senior
  • 15.11.2017 / All day

ACC Hosted

  • Open to all
    • Senior
    • Management skills
    • Strategic skills
  • 08.06.2017 / 10:00

BOA

4

PREVIOUS
The Best of Activation Awards celebrate the best Belgian Activation cases in several categories and judged by a very broad jury of advertisers, creative directors and press people.

  • Open to all
    • Junior
    • Senior
  • 26.04.2018 / 18:00

BOA

4

PREVIOUS
The Best of Activation Awards celebrate the best Belgian Activation cases in several categories and judged by a very broad jury

  • Open to all
    • Junior
    • Senior
  • 27.04.2017 / 18:00

BOCA

PREVIOUS
The Best of Content Awards

  • Open to all
    • Junior
    • Senior
    • Student
  • 26.04.2018 / 19:00

Certificate Training in Meeting Design

PREVIOUS
The Certificate Training in Meeting Design is a 5-day training that includes the basic principles, the latest innovations and a toolbox to enhance meeting and event effectiveness. This course is an intense hands-on training on all the Meeting Design core elements.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Student
    • Account & Project mgt skills
    • Management skills
    • Strategic skills
  • 26.06.2017 / All day

Certificate Training in Meeting Technology

PREVIOUS
This 3-day course will also give you a general perspective, skills and language that will make you more successful in the long run. The technology addressed in the training is mostly focussing on the improvement of the meeting result and participant value creation like learning and networking.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Student
    • Account & Project mgt skills
    • Technology skills
  • 04.07.2017 / All day

Content Marketing and the Financial Sector

PREVIOUS
CUSTO and BPOST have the pleasure to invite you to our second free marketing seminar.

ACC Hosted

  • Open to all
    • Junior
    • Senior
    • Account & Project mgt skills
    • Creative skills
    • Financial skills
    • Management skills
    • Personal skills
    • Strategic skills
    • Technology skills
  • 21.11.2017 / 13:45

Content Marketing Fast Forward-congres (#CMFF)

PREVIOUS
Content, the New Frontier of Marketing. Discover an Inspirational and Interactive programme.

  • Open to all
    • Junior
    • Senior
  • 31.05.2018 / All day

Content Marketing NL - BAM

PREVIOUS
Consumenten zijn vandaag veel kritischer geworden en nemen steeds meer de controle over van het marketing- & salesproces. Digital en social media spelen hierin ongetwijfeld een grote rol.

ACC Endorsed

  • Open to all
    • Senior
    • Account & Project mgt skills
  • 26.04.2018 / 18:00

Content Marketing Workshop/STIMA & DM Institute

PREVIOUS
4 content marketing experts have put all their knowledge and experience in the book:

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Account & Project mgt skills
    • Management skills
    • Strategic skills
  • 17.02.2017 / 13:00

Content Marketing/STIMA

PREVIOUS
How to reinforce your brand with content? In 5 sessions, top experts will provide you necessary insight in how to deploy Content Marketing to make your brand successful.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Account & Project mgt skills
    • Strategic skills
  • 23.03.2017 / 18:00

Content Rules?!-contentmarketingcongres by Artesis Plantijn Hogeschool & ACC/Custo

PREVIOUS
Content marketing, native advertising, content advertising, branded content, custom media en influencer content

  • Open to all
    • Junior
    • Senior
  • 16.05.2017 / 09:00

CONVERSION DAY by Bloovi

PREVIOUS
Op 28 november 2017 is het weer CONVERSION DAY van Bloovi, hét event rond digital marketing en conversie. Dit jaar in een nieuw kleedje en rond 1 thema: heeft uw marketing impact?

ACC Endorsed

  • Members only
    • Senior
    • Account & Project mgt skills
    • Technology skills
  • 28.11.2017 / All day

Creative Session: Disrupting with Mobile by Creative Belgium icw D&AD

PREVIOUS
Organised by Creative Belgium in collaboration with D&AD, Thea Frost will teach what is unique about mobile, understand the benefits of designing mobile first and have the terminology explained, and find out what is technically possible and what is not.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Account & Project mgt skills
    • Creative skills
    • Strategic skills
  • 29.09.2017 / 09:00

Creative Strategy Night

PREVIOUS
The Expert Center Strategic Planning (aka APG Belgium) invites the strategic planners behind three award winning APG cases to Brussels in order to show you how creative strategic thinking can move mountains and create results.

  • Open to all
    • Junior
    • Senior
    • Student
  • 06.02.2018 / 19:00
  • Open to all
    • Junior
    • Senior
  • 11.05.2017 / All day

Digital Business modules/KDG Hogeschool

PREVIOUS
Karel De Grote Hogeschool (KDG) and Antwerp Management School (AMS) organize a hands-on program from Digital Strategy to executional Business Case.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Management skills
    • Strategic skills
    • Technology skills
  • 14.09.2017 / 13:30

Digital Media Communication Experts - BAM

PREVIOUS
In deze opleiding wordt digitale communicatie en de digitale media wereld op een gestructureerde manier aangekaart.
Dans cette formation la communication digitale et les medias digitaux sont abordés de façon structurée.

ACC Endorsed

  • Open to all
    • Senior
    • Account & Project mgt skills
  • 01.03.2018 / 14:00

EAC Ceremony

4

PREVIOUS
It is a remote learning programme that aims at enhancing the knowledge of young professionals with regards to commercial communications.

ACC Hosted

  • Open to all
    • Junior
    • Account & Project mgt skills
  • 26.04.2017 / All day

EACA Evolution Lab 2017: Artificial Intelligence & Advertising

PREVIOUS
The Evolution Lab 2017: Artificial Intelligence and Advertising. Players from across the advertising industry will debate how agencies can lead and benefit from the intersection of artificial intelligence and advertising.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Account & Project mgt skills
    • Creative skills
    • Strategic skills
    • Technology skills
  • 17.10.2017 / All day

Effie Awards

PREVIOUS
Join the Effie Awards Belgium Effectiveness Forum & Ceremony, where the best efforts in effective marketing communications from the past year are showcased and honoured.

  • Open to all
    • Junior
    • Senior
  • 28.09.2017 / 15:30

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Account & Project mgt skills
    • Creative skills
    • Strategic skills
  • 05.12.2016 / 09:00

Essentials Digital Marketing NL - BAM

PREVIOUS
Basisopleiding voor business professionals die zich vertrouwd willen maken met de basisprincipes van digitale marketing en communicatie. In deze opleiding wordt een overzicht gegeven van de belangrijkste digitale concepten.

ACC Endorsed

  • Open to all
    • Junior
    • Account & Project mgt skills
  • 17.04.2018 / 18:00

European Advertising Certificate 2018

4

PREVIOUS
It is a remote learning programme that aims at enhancing the knowledge of young professionals with regards to commercial communications.

ACC Hosted

  • Open to all
    • Junior
    • Account & Project mgt skills
  • 26.04.2018 / All day

Event ROI Training - Proving the Value of Meetings and Events

PREVIOUS
Meetings and events have great potential to increase a company’s or organisation’s revenue and performance. Too often their full potential is not realised. This training programme will help you to improve the value and to measure results.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Student
    • Account & Project mgt skills
    • Financial skills
    • Management skills
    • Strategic skills
  • 15.06.2017 / 09:00

GDPR Workshop with KOAN: How to implement GDPR in your agency?

PREVIOUS
ACC and KOAN organize separate workshops NL/FR that will reveal all the necessary steps you should take in order to be GDPR compliant by May 2018.

ACC Hosted

  • Members only
    • Senior
    • Financial skills
  • 01.12.2017 / 09:30

GDPR: a pragmatic approach/KOAN

3

PREVIOUS
General Data Protection Regulation (“GDPR”): What you need to know

ACC Hosted

  • Open to all
    • Junior
    • Senior
    • Account & Project mgt skills
    • Management skills
  • 13.03.2017 / 12:00

Generations Y & Z: Internal Survey

PREVIOUS
ACC, in collaboration with Trendwolves, will conduct an internal quantitative survey to generate specific insights for the creative industry on Generations Y and Z in the workforce.

ACC Initiated

  • Members only
    • Senior
    • Account & Project mgt skills
    • Management skills
    • Strategic skills
  • 19.03.2018 / 12:00

(Sold out) Getting Things Done

4

PREVIOUS
Getting Things Done (GTD) is a training of 1,5 days that will help you organize yourself in a completely new way.

ACC Hosted

  • Members only
    • Junior
    • Senior
    • Account & Project mgt skills
    • Personal skills
  • 26.02.2018 / 09:00

HOALA Communications Planning webinar

PREVIOUS
HOALA is glad to invite you to this webinar with @Julian Cole, Head of Communications Planning at BBDO New York.

ACC Endorsed

  • Members only
    • Junior
    • Senior
    • Strategic skills
  • 12.12.2017 / 16:00

Holistic Young Planners Education

4

PREVIOUS
HYPE is an interactive course of 8 evenings for Young Strategic Planners

ACC Initiated

  • Members only
    • Junior
    • Strategic skills
  • 30.05.2017 / 19:00

How to win an Effie in 2018

PREVIOUS
Wil jij eeuwige roem voor jouw bijzondere prestatie in marketing communicatie?
Schrijf je dan nu in op de gratis info class. Ex-winnaars en juryleden vertellen je graag hoe je een sterke en overtuigende case bouwt.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Account & Project mgt skills
    • Creative skills
    • Strategic skills
  • 05.12.2017 / 09:00

Manager Coach/BAO Group

UPCOMING
The “Manager Coach” training provides effective relational tools to impact and influence behavior and attitudes in the team.

ACC Endorsed

  • Open to all
    • Senior
    • Management skills
  • 16.04.2018 / All day

Marketing Basics NL - BAM

PREVIOUS
Het programma ‘Marketing: Klant- en Marktgericht Ondernemen’ helpt professionals die meer vat willen krijgen op het vakdomein marketing.

ACC Endorsed

  • Open to all
    • Junior
    • Account & Project mgt skills
  • 06.03.2018 / 18:00

Mining Data for Insight by Merry Baskin & Pete Canning

PREVIOUS
This workshop by Merry Baskin (“The Creative Brief”, “Strategic Thinking”) is designed to give a fast and furious dive into using data to isolate actionable insight, mixing theory and practice.

ACC Hosted

  • Open to all
    • Junior
    • Senior
    • Account & Project mgt skills
    • Management skills
    • Strategic skills
  • 20.09.2017 / 12:30

Most Contagious

PREVIOUS
In it’s 6th year the acclaimed MOST CONTAGIOUS in London on Wednesday, 6 December 2017 gathers leaders and shapers from the world’s most successful and pioneering brands, agencies, media organisations and technologies.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Account & Project mgt skills
    • Creative skills
    • Management skills
    • Strategic skills
  • 06.12.2017 / All day

Photoshop Elements 14/Kluwer

UPCOMING
This Xylos training learns you how to make and modify visual material, like photographs, visuals and drawings, and combine them with your branding kit, for social media.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Creative skills
  • 17.02.2017 / All day

Planners Café: The Story of How Account Planning Began, told by John Griffiths

4

PREVIOUS
John Griffiths hosted our next Planners Café on his new book "98% pure potato"

ACC Initiated

  • Members only
    • Junior
    • Senior
    • Strategic skills
  • 03.05.2017 / 20:00

Professional Master Course in Account Planning - HOALA

PREVIOUS
Top-notch training in Account Planning by the most powerful strategists in the world

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Strategic skills
  • 02.02.2018 / 17:30

ReputationTime conference

PREVIOUS
Reputation is a complex and sophisticated co-construction. It is partially built on what you express and communicate

ACC Endorsed

  • Open to all
    • Senior
    • Account & Project mgt skills
    • Management skills
    • Strategic skills
  • 27.01.2017 / 09:00

Round table debate "Millennials in de communicatiesector"

PREVIOUS
Round table debate on Millennials in the Belgian communications industry.

  • Open to all
    • Senior
  • 22.05.2018 / 10:00

Round Table on Accessibility for Events in City Centers

PREVIOUS
On April 20th, prior to the BEA Awards Ceremony, the ACC Expert Center Event Marketing organizes a round table on the issue of accessibility of events in city centers.

ACC Initiated

  • Open to all
    • Senior
    • Management skills
  • 20.04.2017 / 16:00

Social Media & Intellectual Property: What you need to know.

4

PREVIOUS
The purpose of the training is to apply the principles of IP rights (mainly copyright and image rights) to a social media context.

ACC Hosted

  • Open to all
    • Junior
    • Senior
    • Account & Project mgt skills
    • Management skills
  • 15.05.2017 / 12:00
  • Open to all
    • Junior
    • Senior
    • Student
  • 29.06.2017 / 15:00

Stars Drink

4

PREVIOUS
Free food, fun & fuel for all members, to thank them for their voluntary work, support and contribution to the ACC.

  • Members only
    • Junior
    • Senior
  • 09.02.2017 / 19:00

The Book 2017 By Creative Belgium

Exclusive offer for ACC members:
Creative Belgium offers a 50% discount on ‘The Book 2017’ for all ACC Members.

  • Members only
    • Junior
    • Senior
  • 01.01.2017 / 16:00

Tomorrowland Pitch - Briefing Night

PREVIOUS
Bring on your magic at this pitch for the most magical brand on the planet: Tomorrowland.

ACC Endorsed

  • Open to all
    • Junior
    • Creative skills
  • 18.04.2017 / 19:00

UBA/ACC Masterclass Client Brief Content Marketing

4

PREVIOUS
Following the successful UBA/ACC Masterclasses on “How to brief an integrated or event agency”, the Expert Center Content Marketing is now equally launching this format.

ACC Hosted

  • Members only
    • Junior
    • Senior
    • Account & Project mgt skills
  • 23.11.2017 / 14:00

UBA/ACC Masterclass Client Brief Integrated Communication

4

PREVIOUS
The success of a campaign depends on the quality of the briefing; it is often said that "Garbage in is garbage out"

ACC Hosted

  • Members only
    • Junior
    • Senior
    • Account & Project mgt skills
  • 30.11.2017 / 13:15

Us By Night

PREVIOUS
Three day design and creativity festival, curated for the hungry.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Student
    • Creative skills
    • Strategic skills
    • Technology skills
  • 23.11.2017 / 16:00

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Student
    • Account & Project mgt skills
    • Creative skills
    • Financial skills
    • Management skills
    • Personal skills
    • Strategic skills
    • Technology skills
  • 27.04.2017 / 13:30

Warped Session: Creative Innovation

PREVIOUS
The guest speaker of this WARPED session is Ewan McIntosh, CEO and co-founder of NoTosh a global creative innovation consultancy.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Creative skills
    • Technology skills
  • 20.02.2017 / 18:30

WebTomorrow/Bloovi

PREVIOUS
WebTomorrow is about transition: the digital impact on our economy and society.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Management skills
    • Strategic skills
    • Technology skills
  • 08.06.2017 / All day

What’s Next?! Conference

PREVIOUS
The first edition of the What’s Next?! Conference in Antwerp about marketing, entrepreneurship, innovation and customer relationships in a digital world.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Management skills
    • Strategic skills
    • Technology skills
  • 16.02.2017 / 13:00

YAB: Behind the scenes of PostProduction by Stefaan Gryson

4

PREVIOUS
Moxy is inviting you to an exclusive behind the scenes at their Postproduction company. They will give you all the ins and outs about finalising a commercial.

ACC Initiated

  • Members only
    • Junior
    • Account & Project mgt skills
  • 16.11.2017 / 19:00

YAB: How to wow! Getting your presentation skills right

4

PREVIOUS
You can lead a horse to water but you can’t make it drink’, is an old proverb. You can speak a lot, but what gets communicated depends on how one listens to what’s being said. If you’ve ever had to present to a client, you know how intimidating it can be.

ACC Initiated

  • Members only
    • Junior
    • Student
    • Account & Project mgt skills
  • 13.04.2017 / 19:00

YAB: I don’t have time for time management!

4

PREVIOUS
As a young account you are spinning the plates by default. You don’t have the “luxury” to neglect things. Servicing a client is at the core of your role. But how to survive in an everlasting avalanche of emails, phone calls, meetings, ...? Bart will not give you back time, but will point out some tools and principles for immediate use.

ACC Initiated

  • Members only
    • Junior
    • Student
    • Account & Project mgt skills
  • 31.05.2017 / 19:00

Young Account Bar 20th edition: My Trip From Trainee to CEO

4

PREVIOUS
We are very happy and proud to present 4 Managing Directors who will share their story about “My Path from Trainee to MD”, with lots of learnings, anecdotes and pitfalls.

ACC Initiated

  • Members only
    • Junior
    • Student
    • Account & Project mgt skills
  • 14.06.2018 / 19:00

(Sold out) Young Account Bar: A Top Account from a Client’s Perspective by Nathalie Rahbani

PREVIOUS
Communication is a people business. Only when agencies and clients work together as partners, can the magic happen. Nathalie will share her experiences as an account and as an advertiser.

ACC Initiated

  • Members only
    • Junior
    • Account & Project mgt skills
  • 06.12.2017 / 19:00

(Sold out) Young Account Bar: All you need to know about Radio Production

4

PREVIOUS
This YAB will be hosted by Studio Helsinki in Antwerp and will be an interactive and inspiring session on radio production where you might be turning the knobs in the studio yourself.

ACC Initiated

  • Members only
    • Junior
    • Student
    • Account & Project mgt skills
  • 31.01.2018 / 19:00

Young Account Bar: Bridging the gap between social and traditional media

4

PREVIOUS
Welcome to our Young Account Bar: Bridging the gap between social and traditional media.

ACC Initiated

  • Members only
    • Junior
    • Student
    • Account & Project mgt skills
  • 22.02.2018 / 19:00

ACC Initiated

  • Members only
    • Junior
    • Account & Project mgt skills
  • 08.05.2018 / 19:00

(Sold out) Young Account Bar: How to sell creative stuff by Francis Lippens

4

PREVIOUS
Even though there is no real answer to this question, Francis will explain how certain little tricks helped him over the years sell creative stuff to IKEA, bol.com, Renault, BASE, Durex and many more.

ACC Initiated

  • Members only
    • Junior
    • Account & Project mgt skills
  • 04.10.2017 / 19:00

Young Account Bar: Media agency, my precious

4

PREVIOUS
Welcome to our Young Account Bar: "Media agency, my precious" by Davy Caluwaerts (Zenith).

ACC Initiated

  • Members only
    • Junior
    • Student
    • Account & Project mgt skills
  • 05.04.2018 / 19:00

Young Dogs - Creative Class #1: How to come up with a winning idea

PREVIOUS
Meet us on the 24th at 7.30pm of October at These Days for our first-ever Creative Class on how to come up with a winning idea.

ACC Hosted

  • Members only
    • Junior
    • Creative skills
  • 24.10.2017 / 19:30