The Brainery

The ACC platform for courses, trainings & events


How to get the most out of The Brainery? Click here.

Boost your Resilience at Work: Burn-out & Stress Prevention

UPCOMING
Does your job provide you with enough challenges? Does it give you the right energy?

ACC Hosted

  • Open to all
    • Junior
    • Senior
    • Account & Project mgt skills
    • Management skills
    • Personal skills
  • 12.10.2017 / 14:00

BEAWORLD Festival 2017

UPCOMING
Join Bea World, the International Festival of Events and Live Communication.

  • Open to all
    • Junior
    • Senior
  • 15.11.2017 / All day

ACC Hosted

  • Open to all
    • Senior
    • Management skills
    • Strategic skills
  • 08.06.2017 / 10:00

BOA

4

PREVIOUS
The Best of Activation Awards celebrate the best Belgian Activation cases in several categories and judged by a very broad jury

  • Open to all
    • Junior
    • Senior
  • 27.04.2017 / 18:00

Certificate Training in Meeting Design

PREVIOUS
The Certificate Training in Meeting Design is a 5-day training that includes the basic principles, the latest innovations and a toolbox to enhance meeting and event effectiveness. This course is an intense hands-on training on all the Meeting Design core elements.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Student
    • Account & Project mgt skills
    • Management skills
    • Strategic skills
  • 26.06.2017 / All day

Certificate Training in Meeting Technology

PREVIOUS
This 3-day course will also give you a general perspective, skills and language that will make you more successful in the long run. The technology addressed in the training is mostly focussing on the improvement of the meeting result and participant value creation like learning and networking.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Student
    • Account & Project mgt skills
    • Technology skills
  • 04.07.2017 / All day

Coaching & Leadership/Kluwer

UPCOMING
We have selected 5 coaching, management and leadership skills courses (in Dutch) from Kluwer Opleidingen

ACC Endorsed

  • Open to all
    • Senior
    • Management skills
    • Personal skills

Coaching & Leadership/Learning by LUX

UPCOMING
We have selected 2 coaching & leadership trainings (in Dutch) of Learning by LUX

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Management skills
    • Personal skills

Content Marketing/STIMA

PREVIOUS
How to reinforce your brand with content? In 5 sessions, top experts will provide you necessary insight in how to deploy Content Marketing to make your brand successful.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Account & Project mgt skills
    • Strategic skills
  • 23.03.2017 / 18:00

Content Rules?!-contentmarketingcongres by Artesis Plantijn Hogeschool & ACC/Custo

PREVIOUS
Content marketing, native advertising, content advertising, branded content, custom media en influencer content

  • Open to all
    • Junior
    • Senior
  • 16.05.2017 / 09:00

CONVERSION DAY by Bloovi

Op 28 november 2017 is het weer CONVERSION DAY van Bloovi, hét event rond digital marketing en conversie.

ACC Endorsed

  • Members only
    • Senior
    • Account & Project mgt skills
    • Technology skills
  • 28.11.2017 / All day

Copywriting/Kluwer

UPCOMING
We have selected 3 relevant copywriting courses (in Dutch) from Kluwer Opleidingen.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Creative skills

Creative Session: Disrupting with Mobile by Creative Belgium icw D&AD

UPCOMING
Organised by Creative Belgium in collaboration with D&AD, Thea Frost will teach what is unique about mobile, understand the benefits of designing mobile first and have the terminology explained, and find out what is technically possible and what is not.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Account & Project mgt skills
    • Creative skills
    • Strategic skills
  • 29.09.2017 / 09:00
  • Open to all
    • Junior
    • Senior
  • 11.05.2017 / All day

Digital Business modules/KDG Hogeschool

UPCOMING
Karel De Grote Hogeschool (KDG) and Antwerp Management School (AMS) organize a hands-on program from Digital Strategy to executional Business Case.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Management skills
    • Strategic skills
    • Technology skills
  • 14.09.2017 / 13:30

EAC Ceremony

4

PREVIOUS
It is a remote learning programme that aims at enhancing the knowledge of young professionals with regards to commercial communications.

ACC Hosted

  • Open to all
    • Junior
    • Account & Project mgt skills
  • 26.04.2017 / All day

EACA Evolution Lab 2017: Artificial Intelligence & Advertising

UPCOMING
The Evolution Lab 2017: Artificial Intelligence and Advertising. Players from across the advertising industry will debate how agencies can lead and benefit from the intersection of artificial intelligence and advertising.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Account & Project mgt skills
    • Creative skills
    • Strategic skills
    • Technology skills
  • 17.10.2017 / All day

EACA Summer School 2017

PREVIOUS
During one week, students and young professionals are guided through the world of advertising and commercial communications by industry professionals whilst working on developing a campaign for a real client in international teams.

ACC Endorsed

  • Open to all
    • Junior
    • Student
    • Account & Project mgt skills
    • Creative skills
    • Personal skills
    • Strategic skills
    • Technology skills
  • 03.07.2017 / All day

Effie Awards

UPCOMING
Join the Effie Awards Belgium Effectiveness Forum & Ceremony, where the best efforts in effective marketing communications from the past year are showcased and honoured.

  • Open to all
    • Junior
    • Senior
  • 28.09.2017 / 15:30

Event ROI Training - Proving the Value of Meetings and Events

PREVIOUS
Meetings and events have great potential to increase a company’s or organisation’s revenue and performance. Too often their full potential is not realised. This training programme will help you to improve the value and to measure results.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Student
    • Account & Project mgt skills
    • Financial skills
    • Management skills
    • Strategic skills
  • 15.06.2017 / 09:00
  • Open to all
    • Junior
    • Senior
    • Student
  • 26.06.2017 / 17:00

Getting Things Done

4

PREVIOUS
Getting Things Done (GTD) is a training of 1,5 days that will help you organize yourself in a completely new way.

ACC Hosted

  • Members only
    • Junior
    • Senior
    • Account & Project mgt skills
    • Personal skills
  • 18.05.2017 / 09:00

Google: Analytics & Adwords /Kluwer

UPCOMING
We have selected 2 Google courses (in Dutch) from Kluwer Opleidingen.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Strategic skills
    • Technology skills

Growth Hacking /Kluwer

UPCOMING
Accelerate growth through growth hacking: from more website traffic to higher revenues.

ACC Endorsed

  • Members only
    • Junior
    • Senior
    • Strategic skills
    • Technology skills

Holistic Young Planners Education

4

PREVIOUS
HYPE is an interactive course of 8 evenings for Young Strategic Planners

ACC Initiated

  • Members only
    • Junior
    • Strategic skills
  • 30.05.2017 / 19:00

Language Coaching/Kluwer & ElaN Languages

UPCOMING
Kluwer Opleidingen en ElaN Languages have developed “LanguagePro”, an online language coaching program. 5 individual sessions that can be 100% customizable to improve your FR and EN language skills.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Personal skills

Language training by Happy Mondays

UPCOMING
Top performers are, among plenty other things, excellent communicators. Which implies a great command of languages.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Personal skills

ACC Hosted

  • Members only
    • Junior
    • Senior
    • Account & Project mgt skills
    • Financial skills
    • Management skills

Manager Coach/BAO Group

UPCOMING
The “Manager Coach” training provides effective relational tools to impact and influence behavior and attitudes in the team.

ACC Endorsed

  • Open to all
    • Senior
    • Management skills
  • 17.10.2017 / All day

Masterclass Gen Y & Z: How to Attract and Motivate Young Talent

UPCOMING
Young potentials from Generations Y and Z, especially their lifestyles, tastes and preferences, are making agencies’ management teams nervous. What are their professional expectations? Which values prevail? What keeps them motivated? Etc.

ACC Hosted

  • Members only
    • Senior
    • Account & Project mgt skills
    • Management skills
    • Strategic skills
  • 19.10.2017 / 15:00

Merry Baskin Strategic Thinking Seminar

5

PREVIOUS
Strong strategic thinking sets good planners apart from mere mortals.

ACC Hosted

  • Open to all
    • Junior
    • Senior
    • Account & Project mgt skills
    • Strategic skills

Merry Baskin The Creative Brief Seminar (Extra Session)

5

UPCOMING
How to write better creative briefs and how to present them effectively.
Extra Session: date October-November to be confirmed

ACC Hosted

  • Open to all
    • Junior
    • Senior
    • Account & Project mgt skills
    • Strategic skills
  • 08.11.2017 / All day

Merry Baskin The Creative Brief Seminar: FULLY BOOKED!

5

UPCOMING
How to write better creative briefs and how to present them effectively.

ACC Hosted

  • Open to all
    • Junior
    • Senior
    • Account & Project mgt skills
    • Strategic skills
  • 18.09.2017 / All day

Mining Data for Insight by Merry Baskin & Pete Canning

UPCOMING
This workshop by Merry Baskin (“The Creative Brief”, “Strategic Thinking”) is designed to give a fast and furious dive into using data to isolate actionable insight, mixing theory and practice.

ACC Hosted

  • Open to all
    • Junior
    • Senior
    • Account & Project mgt skills
    • Management skills
    • Strategic skills
  • 20.09.2017 / 12:30

Overtuigend schrijven

5

PREVIOUS
In this interactive half-day workshop, you will be provided with 7 clear writing tips (& tricks). Techniques that always work. To give your copy just a little more zest and power.

ACC Hosted

  • Members only
    • Junior
    • Account & Project mgt skills
    • Creative skills
    • Strategic skills
  • 01.06.2017 / 10:00

Planners Café: The Pitch I Should Have Won

4

UPCOMING
We all know the feeling: you’ve put in the hours, the effort, the energy, the ideas and the presentation skills.

ACC Initiated

  • Open to all
    • Junior
    • Senior
    • Student
    • Strategic skills

Planners Café: The Story of How Account Planning Began, told by John Griffiths

4

PREVIOUS
John Griffiths hosted our next Planners Café on his new book "98% pure potato"

ACC Initiated

  • Members only
    • Junior
    • Senior
    • Strategic skills
  • 03.05.2017 / 20:00

Presentation Skills Workshop

5

PREVIOUS
A two day workshop to gain a persuasive communication style and boost one’s impact & influence at important meetings and presentations.

ACC Hosted

  • Members only
    • Junior
    • Senior
    • Personal skills

Presenteren met impact

4

PREVIOUS
In this half-day workshop, we start with 10 rules of thumb for better presentations, based on the book “Presenteren met impact: van intro tot applaus”.

ACC Hosted

  • Members only
    • Junior
    • Senior
    • Account & Project mgt skills
    • Management skills
    • Strategic skills
  • 01.06.2017 / 14:00

Prevention Advisor Workshop

4

PREVIOUS
In collaboration with Syntra Limburg, the Expert Center Event Marketing launches a 5 day cycle of courses on prevention policy

ACC Hosted

  • Members only
    • Junior
    • Senior
    • Account & Project mgt skills

Procurement Seminar

4

UPCOMING
The margins of the communication industry have been severely impacted by the growing importance of the Procurement divisions at the advertisers' side.

ACC Hosted

  • Members only
    • Senior
    • Financial skills
    • Management skills

Professional Master Course in Account Planning - HOALA

UPCOMING
Top-notch training in Account Planning by the most powerful strategists in the world

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Strategic skills
  • 02.02.2018 / 17:30

Round Table on Accessibility for Events in City Centers

PREVIOUS
On April 20th, prior to the BEA Awards Ceremony, the ACC Expert Center Event Marketing organizes a round table on the issue of accessibility of events in city centers.

ACC Initiated

  • Open to all
    • Senior
    • Management skills
  • 20.04.2017 / 16:00

Social Media & Intellectual Property: What you need to know.

4

PREVIOUS
The purpose of the training is to apply the principles of IP rights (mainly copyright and image rights) to a social media context.

ACC Hosted

  • Open to all
    • Junior
    • Senior
    • Account & Project mgt skills
    • Management skills
  • 15.05.2017 / 12:00

Social Media /Kluwer

UPCOMING
We have selected 5 social media courses (in Dutch) from Kluwer Opleidingen.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Strategic skills
    • Technology skills

St-Canneke

4

UPCOMING
The Belgian agencies perform outstandingly in international awards contests and our top creatives are often solicited in prestigious juries

  • Open to all
    • Junior
    • Senior
    • Student
  • 29.06.2017 / 16:00

Stress & burn-out Workshop

4

PREVIOUS
We all work in a hectic environment, where things are changing at an incredible pace. Which is why our talent is particularly vulnerable to burn-outs and depressions.

ACC Hosted

  • Members only
    • Junior
    • Senior
    • Personal skills

The Hunt: speed dating for Graduates

PREVIOUS
The Hunt brings together agency managers, looking for new talent, with graduates, looking for a job in the creative industry.

ACC Initiated

  • Open to all
    • Junior
    • Student
    • Account & Project mgt skills
    • Creative skills
    • Strategic skills
    • Technology skills
  • 29.06.2017 / 12:00

Tomorrowland Pitch - Briefing Night

PREVIOUS
Bring on your magic at this pitch for the most magical brand on the planet: Tomorrowland.

ACC Endorsed

  • Open to all
    • Junior
    • Creative skills
  • 18.04.2017 / 19:00

UBA/ACC Masterclass Client Brief Content Marketing

4

UPCOMING
Following the successful UBA/ACC Masterclasses on “How to brief an integrated or event agency”, the Expert Center Content Marketing is now equally launching this format.

ACC Hosted

  • Members only
    • Junior
    • Senior
    • Account & Project mgt skills
  • 23.11.2017 / 14:00

UBA/ACC Masterclass Client Brief Integrated Communication

4

UPCOMING
The success of a campaign depends on the quality of the briefing; it is often said that "Garbage in is garbage out"

ACC Hosted

  • Members only
    • Junior
    • Senior
    • Account & Project mgt skills
  • 30.11.2017 / 13:15

UBA/ACC MasterClass Client Briefing Event Marketing

5

UPCOMING
UBA and the ACC Expert Center Event Marketing organize a MasterClass to train Product and Project Managers on how to write the perfect Briefing for an Event.

ACC Hosted

  • Members only
    • Junior
    • Senior
    • Account & Project mgt skills
  • 22.02.2018 / 14:00

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Student
    • Account & Project mgt skills
    • Creative skills
    • Financial skills
    • Management skills
    • Personal skills
    • Strategic skills
    • Technology skills
  • 27.04.2017 / 13:30

Visualisation & Presentation skills/Kluwer

UPCOMING
Kluwer Opleidingen has a broad offer of visualisation and presentation courses. Visualisation is about providing insight, convincing and presenting with strong images and graphics.

ACC Endorsed

  • Open to all
    • Junior
    • Account & Project mgt skills
    • Creative skills
    • Management skills
    • Personal skills
    • Strategic skills
    • Technology skills

Web & Mobile/Kluwer

UPCOMING
HTML en webontwikkeling voor niet-techneuten, web strategy/information architecture and Mobile UX Design.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Technology skills
  • 15.05.2018 / All day

WebTomorrow/Bloovi

PREVIOUS
WebTomorrow is about transition: the digital impact on our economy and society.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Management skills
    • Strategic skills
    • Technology skills
  • 08.06.2017 / All day

YAB: How to wow! Getting your presentation skills right

4

PREVIOUS
You can lead a horse to water but you can’t make it drink’, is an old proverb. You can speak a lot, but what gets communicated depends on how one listens to what’s being said. If you’ve ever had to present to a client, you know how intimidating it can be.

ACC Initiated

  • Members only
    • Junior
    • Student
    • Account & Project mgt skills
  • 13.04.2017 / 19:00

YAB: I don’t have time for time management!

4

PREVIOUS
As a young account you are spinning the plates by default. You don’t have the “luxury” to neglect things. Servicing a client is at the core of your role. But how to survive in an everlasting avalanche of emails, phone calls, meetings, ...? Bart will not give you back time, but will point out some tools and principles for immediate use.

ACC Initiated

  • Members only
    • Junior
    • Student
    • Account & Project mgt skills
  • 31.05.2017 / 19:00

(Sold out) Young Account Bar: How to sell creative stuff by Francis Lippens

UPCOMING
Even though there is no real answer to this question, Francis will explain how certain little tricks helped him over the years sell creative stuff to IKEA, bol.com, Renault, BASE, Durex and many more.

ACC Hosted

  • Members only
    • Junior
    • Account & Project mgt skills
  • 04.10.2017 / 19:00