The Brainery

The ACC platform for courses, trainings & events


How to get the most out of The Brainery? Click here.

GDPR Workshop with KOAN: How to implement GDPR in your agency?

UPCOMING
ACC and KOAN organize separate workshops NL/FR that will reveal all the necessary steps you should take in order to be GDPR compliant by May 2018.

ACC Hosted

  • Members only
    • Senior
    • Financial skills
  • 01.12.2017 / 09:30

Planners Café: The Pitch I Should Have Won

4

UPCOMING
2017 will be remembered as a “frantic pitch year”; some of the finest brands consulted the market for strategic and creative advice: Audi, Engie, Delhaize, …

ACC Initiated

  • Members only
    • Junior
    • Senior
    • Student
    • Strategic skills
  • 29.11.2017 / 20:00

UBA/ACC Masterclass Client Brief Integrated Communication

4

UPCOMING
The success of a campaign depends on the quality of the briefing; it is often said that "Garbage in is garbage out"

ACC Hosted

  • Members only
    • Junior
    • Senior
    • Account & Project mgt skills
  • 30.11.2017 / 13:15

BAM Congress

UPCOMING
Join 1250 marketers, communication and sales professionals at the Marketing Congress 2017, the two-day conference to get fuelled with marketing inspiration for the year to come.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Account & Project mgt skills
    • Technology skills
  • 07.12.2017 / All day

BEAWORLD Festival 2017

UPCOMING
Join Bea World, the International Festival of Events and Live Communication.

  • Open to all
    • Junior
    • Senior
  • 15.11.2017 / All day

ACC Hosted

  • Open to all
    • Senior
    • Management skills
    • Strategic skills
  • 08.06.2017 / 10:00

BOA

4

UPCOMING
The Best of Activation Awards celebrate the best Belgian Activation cases in several categories and judged by a very broad jury of advertisers, creative directors and press people.

  • Open to all
    • Junior
    • Senior
  • 26.04.2018 / 18:00

Boost your Resilience at Work: Burn-out & Stress Prevention

UPCOMING
Does your job provide you with enough challenges? Does it give you the right energy?

ACC Hosted

  • Open to all
    • Junior
    • Senior
    • Account & Project mgt skills
    • Management skills
    • Personal skills
  • 01.03.2018 / 13:00

Certificate Training in Meeting Design

PREVIOUS
The Certificate Training in Meeting Design is a 5-day training that includes the basic principles, the latest innovations and a toolbox to enhance meeting and event effectiveness. This course is an intense hands-on training on all the Meeting Design core elements.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Student
    • Account & Project mgt skills
    • Management skills
    • Strategic skills
  • 26.06.2017 / All day

Certificate Training in Meeting Technology

PREVIOUS
This 3-day course will also give you a general perspective, skills and language that will make you more successful in the long run. The technology addressed in the training is mostly focussing on the improvement of the meeting result and participant value creation like learning and networking.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Student
    • Account & Project mgt skills
    • Technology skills
  • 04.07.2017 / All day

Coaching & Leadership/Kluwer

UPCOMING
We have selected 5 coaching, management and leadership skills courses (in Dutch) from Kluwer Opleidingen

ACC Endorsed

  • Open to all
    • Senior
    • Management skills
    • Personal skills

Coaching & Leadership/Learning by LUX

UPCOMING
We have selected 2 coaching & leadership trainings (in Dutch) of Learning by LUX

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Management skills
    • Personal skills

Content Marketing and the Financial Sector

UPCOMING
CUSTO and BPOST have the pleasure to invite you to our second free marketing seminar.

ACC Hosted

  • Open to all
    • Junior
    • Senior
    • Account & Project mgt skills
    • Creative skills
    • Financial skills
    • Management skills
    • Personal skills
    • Strategic skills
    • Technology skills
  • 21.11.2017 / 13:45

CONVERSION DAY by Bloovi

UPCOMING
Op 28 november 2017 is het weer CONVERSION DAY van Bloovi, hét event rond digital marketing en conversie. Dit jaar in een nieuw kleedje en rond 1 thema: heeft uw marketing impact?

ACC Endorsed

  • Members only
    • Senior
    • Account & Project mgt skills
    • Technology skills
  • 28.11.2017 / All day

Copywriting/Kluwer

UPCOMING
We have selected 3 relevant copywriting courses (in Dutch) from Kluwer Opleidingen.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Creative skills

Creative Session: Disrupting with Mobile by Creative Belgium icw D&AD

PREVIOUS
Organised by Creative Belgium in collaboration with D&AD, Thea Frost will teach what is unique about mobile, understand the benefits of designing mobile first and have the terminology explained, and find out what is technically possible and what is not.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Account & Project mgt skills
    • Creative skills
    • Strategic skills
  • 29.09.2017 / 09:00

Creative Strategy Award Night

Every other year, APG UK organises the Creative Strategy Awards.

  • Open to all
    • Junior
    • Senior
    • Student
  • 06.02.2018 / 19:00

Digital Business modules/KDG Hogeschool

UPCOMING
Karel De Grote Hogeschool (KDG) and Antwerp Management School (AMS) organize a hands-on program from Digital Strategy to executional Business Case.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Management skills
    • Strategic skills
    • Technology skills
  • 14.09.2017 / 13:30

EACA Evolution Lab 2017: Artificial Intelligence & Advertising

PREVIOUS
The Evolution Lab 2017: Artificial Intelligence and Advertising. Players from across the advertising industry will debate how agencies can lead and benefit from the intersection of artificial intelligence and advertising.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Account & Project mgt skills
    • Creative skills
    • Strategic skills
    • Technology skills
  • 17.10.2017 / All day

EACA Summer School 2017

PREVIOUS
During one week, students and young professionals are guided through the world of advertising and commercial communications by industry professionals whilst working on developing a campaign for a real client in international teams.

ACC Endorsed

  • Open to all
    • Junior
    • Student
    • Account & Project mgt skills
    • Creative skills
    • Personal skills
    • Strategic skills
    • Technology skills
  • 03.07.2017 / All day

Effie Awards

PREVIOUS
Join the Effie Awards Belgium Effectiveness Forum & Ceremony, where the best efforts in effective marketing communications from the past year are showcased and honoured.

  • Open to all
    • Junior
    • Senior
  • 28.09.2017 / 15:30

Event ROI Training - Proving the Value of Meetings and Events

PREVIOUS
Meetings and events have great potential to increase a company’s or organisation’s revenue and performance. Too often their full potential is not realised. This training programme will help you to improve the value and to measure results.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Student
    • Account & Project mgt skills
    • Financial skills
    • Management skills
    • Strategic skills
  • 15.06.2017 / 09:00

Event Street Brussels

5

UPCOMING
The Belgian event and communication agencies, members of ACC Belgium, organise a yearly event to put the creativity of the event industry in the spotlights.

  • Open to all
    • Junior
    • Senior
    • Student
  • 25.06.2018 / 17:00

Generation Y & Z: Internal Survey

UPCOMING
ACC, in collaboration with Trendwolves, will conduct an internal quantitative survey to generate specific insights for the creative industry on Generations Y and Z in the workforce.

ACC Initiated

  • Members only
    • Senior
    • Account & Project mgt skills
    • Management skills
    • Strategic skills
  • 15.11.2017 / All day

Getting Things Done

4

UPCOMING
Getting Things Done (GTD) is a training of 1,5 days that will help you organize yourself in a completely new way.

ACC Hosted

  • Members only
    • Junior
    • Senior
    • Account & Project mgt skills
    • Personal skills
  • 26.02.2018 / 09:00

Google: Analytics & Adwords /Kluwer

UPCOMING
We have selected 2 Google courses (in Dutch) from Kluwer Opleidingen.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Strategic skills
    • Technology skills

Growth Hacking /Kluwer

UPCOMING
Accelerate growth through growth hacking: from more website traffic to higher revenues.

ACC Endorsed

  • Members only
    • Junior
    • Senior
    • Strategic skills
    • Technology skills

Holistic Young Planners Education

4

PREVIOUS
HYPE is an interactive course of 8 evenings for Young Strategic Planners

ACC Initiated

  • Members only
    • Junior
    • Strategic skills
  • 30.05.2017 / 19:00

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Account & Project mgt skills
    • Creative skills
    • Strategic skills
  • 05.12.2017 / 09:00

Language Coaching/Kluwer & ElaN Languages

UPCOMING
Kluwer Opleidingen en ElaN Languages have developed “LanguagePro”, an online language coaching program. 5 individual sessions that can be 100% customizable to improve your FR and EN language skills.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Personal skills

Language training by Happy Mondays

UPCOMING
Top performers are, among plenty other things, excellent communicators. Which implies a great command of languages.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Personal skills

ACC Hosted

  • Members only
    • Junior
    • Senior
    • Account & Project mgt skills
    • Financial skills
    • Management skills

Manager Coach/BAO Group

UPCOMING
The “Manager Coach” training provides effective relational tools to impact and influence behavior and attitudes in the team.

ACC Endorsed

  • Open to all
    • Senior
    • Management skills
  • 17.10.2017 / All day

Merry Baskin Strategic Thinking Seminar

5

UPCOMING
Strong strategic thinking sets good planners apart from mere mortals.

ACC Hosted

  • Open to all
    • Junior
    • Senior
    • Account & Project mgt skills
    • Strategic skills
  • 05.03.2018 / 09:00

Merry Baskin The Creative Brief Seminar

5

UPCOMING
How to write better creative briefs and how to present them effectively.

ACC Hosted

  • Open to all
    • Junior
    • Senior
    • Account & Project mgt skills
    • Strategic skills
  • 07.03.2018 / All day

Mining Data for Insight by Merry Baskin & Pete Canning

PREVIOUS
This workshop by Merry Baskin (“The Creative Brief”, “Strategic Thinking”) is designed to give a fast and furious dive into using data to isolate actionable insight, mixing theory and practice.

ACC Hosted

  • Open to all
    • Junior
    • Senior
    • Account & Project mgt skills
    • Management skills
    • Strategic skills
  • 20.09.2017 / 12:30

Overtuigend schrijven

5

PREVIOUS
In this interactive half-day workshop, you will be provided with 7 clear writing tips (& tricks). Techniques that always work. To give your copy just a little more zest and power.

ACC Hosted

  • Members only
    • Junior
    • Account & Project mgt skills
    • Creative skills
    • Strategic skills
  • 01.06.2017 / 10:00

Presentation Skills Workshop

5

PREVIOUS
A two day workshop to gain a persuasive communication style and boost one’s impact & influence at important meetings and presentations.

ACC Hosted

  • Members only
    • Junior
    • Senior
    • Personal skills

Presenteren met impact

4

PREVIOUS
In this half-day workshop, we start with 10 rules of thumb for better presentations, based on the book “Presenteren met impact: van intro tot applaus”.

ACC Hosted

  • Members only
    • Junior
    • Senior
    • Account & Project mgt skills
    • Management skills
    • Strategic skills
  • 01.06.2017 / 14:00

Prevention Advisor Workshop

4

PREVIOUS
In collaboration with Syntra Limburg, the Expert Center Event Marketing launches a 5 day cycle of courses on prevention policy

ACC Hosted

  • Members only
    • Junior
    • Senior
    • Account & Project mgt skills

Procurement Seminar

4

PREVIOUS
The margins of the communication industry have been severely impacted by the growing importance of the Procurement divisions at the advertisers' side.

ACC Hosted

  • Members only
    • Senior
    • Financial skills
    • Management skills

Professional Master Course in Account Planning - HOALA

UPCOMING
Top-notch training in Account Planning by the most powerful strategists in the world

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Strategic skills
  • 02.02.2018 / 17:30

Social Media /Kluwer

UPCOMING
We have selected 5 social media courses (in Dutch) from Kluwer Opleidingen.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Strategic skills
    • Technology skills

St-Canneke

4

UPCOMING
The Belgian agencies perform outstandingly in international awards contests and our top creatives are often solicited in prestigious juries

  • Open to all
    • Junior
    • Senior
    • Student
  • 28.06.2018 / 16:00

Stress & burn-out Workshop

4

PREVIOUS
We all work in a hectic environment, where things are changing at an incredible pace. Which is why our talent is particularly vulnerable to burn-outs and depressions.

ACC Hosted

  • Members only
    • Junior
    • Senior
    • Personal skills

The Hunt: speed dating for Graduates

PREVIOUS
The Hunt brings together agency managers, looking for new talent, with graduates, looking for a job in the creative industry.

ACC Initiated

  • Open to all
    • Junior
    • Student
    • Account & Project mgt skills
    • Creative skills
    • Strategic skills
    • Technology skills
  • 29.06.2017 / 12:00

UBA/ACC Masterclass Client Brief Content Marketing

4

UPCOMING
Following the successful UBA/ACC Masterclasses on “How to brief an integrated or event agency”, the Expert Center Content Marketing is now equally launching this format.

ACC Hosted

  • Members only
    • Junior
    • Senior
    • Account & Project mgt skills
  • 23.11.2017 / 14:00

UBA/ACC MasterClass Client Briefing Event Marketing

5

UPCOMING
UBA and the ACC Expert Center Event Marketing organize a MasterClass to train Product and Project Managers on how to write the perfect Briefing for an Event.

ACC Hosted

  • Members only
    • Junior
    • Senior
    • Account & Project mgt skills
  • 22.02.2018 / 14:00

Us By Night

UPCOMING
Three day design and creativity festival, curated for the hungry.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Student
    • Creative skills
    • Strategic skills
    • Technology skills
  • 23.11.2017 / 16:00

Visualisation & Presentation skills/Kluwer

UPCOMING
Kluwer Opleidingen has a broad offer of visualisation and presentation courses. Visualisation is about providing insight, convincing and presenting with strong images and graphics.

ACC Endorsed

  • Open to all
    • Junior
    • Account & Project mgt skills
    • Creative skills
    • Management skills
    • Personal skills
    • Strategic skills
    • Technology skills

Web & Mobile/Kluwer

UPCOMING
HTML en webontwikkeling voor niet-techneuten, web strategy/information architecture and Mobile UX Design.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Technology skills
  • 15.05.2018 / All day

WebTomorrow/Bloovi

PREVIOUS
WebTomorrow is about transition: the digital impact on our economy and society.

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Management skills
    • Strategic skills
    • Technology skills
  • 08.06.2017 / All day

YAB: Behind the scenes of PostProduction by Stefaan Gryson

4

UPCOMING
Moxy is inviting you to an exclusive behind the scenes at their Postproduction company. They will give you all the ins and outs about finalising a commercial.

ACC Initiated

  • Members only
    • Junior
    • Account & Project mgt skills
  • 16.11.2017 / 19:00

YAB: I don’t have time for time management!

4

PREVIOUS
As a young account you are spinning the plates by default. You don’t have the “luxury” to neglect things. Servicing a client is at the core of your role. But how to survive in an everlasting avalanche of emails, phone calls, meetings, ...? Bart will not give you back time, but will point out some tools and principles for immediate use.

ACC Initiated

  • Members only
    • Junior
    • Student
    • Account & Project mgt skills
  • 31.05.2017 / 19:00

Young Account Bar: A Top Account from a Client’s Perspective by Nathalie Rahbani

UPCOMING
Communication is a people business. Only when agencies and clients work together as partners, can the magic happen. Nathalie will share her experiences as an account and as an advertiser.

ACC Initiated

  • Members only
    • Junior
    • Account & Project mgt skills
  • 06.12.2017 / 19:00

(Sold out) Young Account Bar: How to sell creative stuff by Francis Lippens

4

PREVIOUS
Even though there is no real answer to this question, Francis will explain how certain little tricks helped him over the years sell creative stuff to IKEA, bol.com, Renault, BASE, Durex and many more.

ACC Initiated

  • Members only
    • Junior
    • Account & Project mgt skills
  • 04.10.2017 / 19:00

Young Dogs - Creative Class #1: How to come up with a winning idea

PREVIOUS
Meet us on the 24th at 7.30pm of October at These Days for our first-ever Creative Class on how to come up with a winning idea.

ACC Hosted

  • Members only
    • Junior
    • Creative skills
  • 24.10.2017 / 19:30